The Power to Connect
For more than 30 years, CarrotNewYork has designed innovative education marketing programs for corporations, non-profits and government agencies, all seeking imaginative, impactful ways to reach youths, their parents, and their communities. Whether a brand desiring deeper engagement with these target markets, or a non-profit or government agency aiming to extend its mission to the classroom and community, they all turn to CarrotNewYork to create powerful content that educates, influences and stimulates action.
CarrotNewYork was established in 1980 as JMH Education Marketing by Janice Hamilton. An educator herself, as well as a former Director of Consumer Marketing for a Fortune 500 company, Janice recognized the tremendous power of education marketing. For corporations, delivering influential educational content that serves the needs of youth and their parents means increased brand engagement within a coveted channel. For non-profits and government agencies, education marketing is a proven, potent way to stimulate action for positive social benefit.
Corporate Social Responsibility
Marketers know that today’s consumers judge their companies not just by their products and services, but by their impact on society. As a result, Corporate Social Responsibility programs are CEO backed initiatives in virtually every Fortune 1000 company. In the past decade, education marketing has become a preferred vehicle for these programs, thanks to its unique capacity to educate, inform and improve lives. Category leaders such as Colgate-Palmolive, Visa Financial Services, and Reckitt Benckiser, The Makers of Lysol trusted CarrotNewYork to devise deeply impactful, brand sponsored content that supports and extends their corporate values and mission. As a result, these companies are recognized by their customers as leaders and trusted partners for social good.
Award Winning Expertise
Translated in almost three dozen languages and delivered through trusted influencers in 80 countries, our work has won awards from our clients, education and business associations, government agencies, film festivals, and even the Emmys We have participated in education research studies both nationally and globally, and our representatives have appeared on national videoconferences, trade and professional conventions, and before the United Nations.
Key factors in our success are the diversity of our team. These highly skilled, passionate professionals have deep expertise from traditional marketing to digital media, creative arts and education. Our commitment to staying at the forefront of emerging trends in technology, STEM* education, health and wellness, the environment, financial literacy, and issues affecting youth make it possible to create relevant content that excites and engages our clients’ target customer. What themes would best deliver your brand messages or further your mission? Below is a sampling of just some of our areas of expertise.
Health & Wellness
Issues Affecting Youth
At CarrotNewYork we embrace these core values: passion, integrity, respect, a nurturing environment, positive spirit, curiosity, openness, and courage. All of our work reflects these values, and is the spirit from which we conduct our relationships – with clients, vendors and each other.
CarrotNewYork is a SBA-certified woman-owned small business and WBENC certified woman-owned business. Working with us helps corporations and government agencies achieve their supplier diversity objective to support minority and women-owned businesses.
*Science, Technology, Engineering and Mathematics