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Centennial Celebration

Outreach Campaign
General Audience

Audience:

Consumers and government personnel

Challenge:

To announce the 100th anniversary of FDA with a program that highlights cutting-edge science and leadership in protecting the U.S. food supply

The JMH Solution:

JMH created a Centennial Celebration campaign to highlight FDA's critical role in consumer protection. The campaign emphasized the ground-breaking science and regulatory excellence used in food safety and nutrition oversight by FDA's Center for Food Safety and Applied Nutrition (CFSAN). Seeing an opportunity for FDA to share their history and look toward the future, JMH developed a "then and now" approach, first poring over FDA's archives for historic visuals, and then conducting an all-day photo shoot at CFSAN's headquarters in College Park, MD - capturing today's science in action. This "history meets technology" theme was translated into a visual look-and-feel for the 20-page brochure, coordinating PowerPoint^® presentation, and two trade show exhibits - a full-sized 10 x 10 and a traveling table-top version. Materials highlight the advances in food safety science and legislation over the past 100 years while "putting a face" on FDA's scientists who are working to ensure that our food stays safe "from the farm to the table."