The Booster Club
Child Safety Campaign
Preschool - Kindergarten
Audience:
Preschool and Kindergarten children and their families
Challenge:
To make riding in booster seats "cool" for kids, and to raise awareness among educators and parents/caregivers about the need to use booster seats for children under 4'9" tall
The JMH Solution:
JMH created The Booster Club - a colorful campaign that included an informative activity guide and collateral materials. The program was designed for preschool and kindergarten classrooms to inform children, teachers and parents about car safety and the need to use booster seats for children under 4'9" tall. A highlight of the kit is the Booster Club Growth Chart Poster, which serves as an engaging way for children to see if they belong in a booster seat.