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The Booster Club

Child Safety Campaign
Preschool - Kindergarten

Audience:

Preschool and Kindergarten children and their families

Challenge:

To make riding in booster seats "cool" for kids, and to raise awareness among educators and parents/caregivers about the need to use booster seats for children under 4'9" tall

The JMH Solution:

JMH created The Booster Club - a colorful campaign that included an informative activity guide and collateral materials. The program was designed for preschool and kindergarten classrooms to inform children, teachers and parents about car safety and the need to use booster seats for children under 4'9" tall. A highlight of the kit is the Booster Club Growth Chart Poster, which serves as an engaging way for children to see if they belong in a booster seat.