Bright Smiles, Bright Futures®
Global Oral Health Program
Kindergarten - 4th Grade
Audience:
Children around the world ages 5 - 9 and their families
Challenge:
To create a core program that can be adapted into a variety of education systems in both developed and developing countries
The JMH Solution:
In 1994, JMH created the first "global model" program for Colgate, enabling subsidiaries around the world to pool resources via one program that illustrates "best practices" in educational programming. Components include a teacher's guide, video, posters, comic book, and family take-homes. Each year, components are added and updated to keep the program evergreen and relevant.