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Wrap Up a Cleaner World

Environmental Program
4th and 5th Grades

Audience:

Children grades 4 and 5 and their parents/caregivers

Challenge:

To position Reynolds Metals as a socially responsible company whose foil products can be recycled rather than placed in landfills

The JMH Solution:

JMH created Wrap Up a Cleaner World - a hands-on classroom campaign that included an interactive poster and a teacher's guide filled with environmental/service-learning based activities. The program engaged 4th and 5th grade students, teachers, and parents in the topic of recycling and the role aluminum foil plays as a sound environmental choice. An innovative poster included "mystery windows" that posed questions about recycling. Once answered, the windows opened to reveal The Road to Recycling, a full-color "illustrated town" that allowed students to follow the "life" of recycled products.