Environmental Campaign
Community Outreach
Adults/Families
Audience:
Waste management professionals, community educators, media and ultimately, consumers
Challenge:
To counter misinformation being presented in the media, and to reinforce the cleaning product industry's commitment to environmental stewardship
The JMH Solution:
JMH put the industry's research "on the record" by creating a comprehensive outreach campaign to counteract misinformation that was being published about household cleaning products. The campaign sprang from scientific data regarding safe use and disposal of cleaning products and their packaging. A 360° communication initiative was launched to meet the challenge - reaching out to opinion leaders and professionals in the field to create a "communications partnership." For greatest grassroots impact, JMH "transcreated" technical data into clear, approachable consumer education vehicles