Bright Smiles, Bright Futures®
Global Oral Health Program
Kindergarten - 4th Grade
Audience:
Children around the world ages 5 - 9 and their families
Challenge:
To create a core program that can be adapted into a variety of education systems in both developed and developing countries
The JMH Solution:
In 1994, JMH created the first "global model" program for Colgate, enabling subsidiaries around the world to pool resources via one program that illustrates "best practices" in educational programming. Each year, components are added and updated to keep the core program evergreen and relevant. The launch of the 2005 program featured Dr.Rabbit and The Legend of Tooth Kingdom - an engaging animated tale that enabled seamless dubbing into a variety of languages