Lewis & Clark Drive-to-Site
Drive-to-Site Campaign
5th - 8th Grade Teachers
Audience:
5th through 8th Grade Teachers
Challenge:
To promote usage of the official Lewis and Clark Bicentennial Education Curriculum
The JMH Solution:
JMH created a drive-to-site campaign for social studies, science, and English teachers to introduce the integrated program. The focal point of the campaign was to highlight the landmark curriculum's relevance to today's classroom subjects. The full-color direct mail brochure featured a collectable, commemorative 5¢ coin from the U.S. Mint. The Web-based marketing initiative utilized a popular education resource Web site along with PR/placement through education associations and their publications.